Obama Research Paper Example | Topics and Well Written Essays - 1250 words

Obama - Research Paper Example This is shown by a report published that indicated that, during the 2012 campaign, of all the candidates, only one did not recieve a single week of positive media coverage. This candidate is the incumbent president Barack Obama. His negative coverage is attributed to several factors one of which is the criticism levelled against him by each of the republican contestants seeking for his position. Mitt Romney for instance in his criticism calls him a crony capitalist and accusses him of not understanding the passion of freedom. With very few days remaining to the republican party nominations, he did not mention any of his opponents in the party nominations. He was backed by his endorser , john McCain, who attacked his naming of three members to the National Labour Relations Board for appointing them without the approval of the congress. Romney went ahead to air that the process of appointment was un-American and termed it as apolitical payback. . These utterances in the presence of the media has portrayed the president negatively to the public. The study, basing on newspaper, television, radio and internet news outlets indicates that the media has subjected the incumbent more as a candidate than the president. It indicates that, since November, a larger proportion of Obama’s coverage approximately 63% was centred around political strategy and momentum. Foreign and domestic issues on the contrary recieved only 21%. A study by The Daily Beast reveals that from January to April, comparatively, Romney’s coverage by the media was twice focussed on the positive than Obama’s. In January, the proportions of the negative coverage outweighed the positives coverage in the range of 28 and 37 percentage points. In February, there was a moderation, however, with the disparity ranging only between 11 and 15 percentage points. In the last week of February, the differential saw even a further drop which essentially gave the president a mixed narrative. This w as attributed to the shift in focus to the final match-up between Obama and Romney that saw the incumbent receive some positive coverage. The tone of coverage, however, shifted back to 15 percentage in the last weeks of March which spread out to the first weeks of April 2-8 which marked his worst week since January. Some books have even branded him a non-reformer and have gone ahead to state that he is the least experienced politician. One of the drivers to this negative campaign was the continual increase in gas prices. This led to the questioning of the credibility of his administration on the energy policy. Fox news, which covered the fuel prices most frequently in most instances blamed the president on the increase in prices. This claim was in line with the republicans, though it lacked the facts to support it. All but a few of the news outlets ranging from broadcast coverage, cable coverage and the print media that covered the fuel economy standards linked it to the obama admin istration. This was further accelerated by the hosting of the media houses of the politicians to address fuel crisis other than inviting the energy experts. Obama, on the other hand, through his weekly radio and internet