Marketing Essay -- Technology, Online Transactions

Therefore, understanding of how consumers leverage the features of the internet to make purchasing decisions in the e-commerce surroundings would help managers to develop suitable marketing strategies (Wu and Lin, 2006). (Peter Drucker, 1999) wrote: â€Å"in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore.† tactical assessment will result in to the best reward, while make an investment in online marketing (Scanlon, 2009).Consumers can evaluate competing goods and services with minimum expenses of personnel time or effort, which results in competitive business markets and lower brand loyalty (Srinivasan, 2002). Thus, my study will be determined to realize the causes of loyalty on the online shopping environment. Communication with customers through the business order to made scheduling and maintaining can be costly and time consuming. For example this kind of communication channels can be familiar for collecting customer feedback significantly. Besides, it can evaluate customer satisfaction, either they are contented or not. (Khanh V.la and J.kandumpally, 2002). Consumer-created information has become a rather significant influence on consumer behaviour such as decision making. Online consumer’s reviews are part of consumer-created information by web site users who have by now bought the target product (Park, 2007). 1.6. Objective of study The major aim of my final project is to assess considerably the influence of internet marketing on computer industry in increasing consumer experience. My research objectives are some to propose factors which have essential effects on various criteria including service quality, produc... ...cus of this research will be on the marketing communication efforts to bring new customers to company’s B2C website. And, online marketing communication tools will be limited to the six tools listed by Chaffey (2009): Search Engine Marketing, Online PR, Online Partnerships, Interactive Ads, Opt in e-mail and Viral Marketing. Our research revolves around the internet as a communication channel from companies to visitors and potential customers. From a company‟s point of view, the internet is used as marketing channel and companies expect to get return form their e-efforts, but there is little research that takes the customer‟s point of view. Starting from Danaher and Rossiter (2011), who have formulated attributes that describe and compare different communication channel, this research tries to describe the internet marketing tools from a customer point of view.